PRiM LAUNCHES A LINE OF AFFORDABLE CHIC FOR BRIDESMAIDS

March 28, 2004--Kristina Markovic, a 10-year veteran of 7th Avenue, has worked with the likes of Michael Kors, Derek Lam, and Maria Cornejo. In launching PRiM, Ms. Markovic has combined her skills, experience, and connections to create the prefect answer to the challenges she deems as, "the honor" of being a bridesmaid.

The bridesmaid market has evolved tremendously over the past 10-12 years. Gone are the days of puffy sleeved dresses that bustle and bulge. In today's market, the bridesmaid's dress is less antiquated and more flattering. However, the consumer pays the price for modernity; the "nicer" address, the higher its price. PRiM differentiatesitself by offering modern dresses that are elegant in their simplicity, flattering in their cut and affordable in their price. "Nice" and "Price" are not directly proportional in the PRiM world.

The PRiM collection is focused in its breadth. It provides a depth of variety in its colors options; each dress is offered in at least 13 different colors. The collection only utilizes the highest quality fabrics including duchess satin, silk shantung, and 4-ply silk crepe.






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